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Augmented reality platform opens up widespread adoption, says third aurora

Consumers with a thirst for knowledge will soon be able to uncover information about their favourite beer, cider, or soft-drink, by scanning the can or bottle with their smartphone.

Third Aurora, the company behind the concept today unveiled a stunning demonstration, created with augmented reality, which has all the hallmarks of the next big thing.

In the unique demonstration, the beer can is surrounded by a dazzling virtual display which includes 3D video panels, a revolving social media wall, and a holographic person who appears from within the can. to provide product information.

Features include:

  • Augmented reality overlay, activated with a smartphone
  • Three-dimensional 360 degree animated display
  • An interactive experience, and navigation with ‘virtual’ buttons
  • Multimedia content, updated by the producer in real-time
  • Social media channel integration
  • Gamification & viral social media opportunities
  • Powered by a Smartphone App, that scans all beverages

Augmented reality going mainstream

The clever concept, which will launch in early 2021, offers manufacturers an unprecedented opportunity to engage customers right from the product, and to deliver content, updated in real-time.

“We’re excited to bring this to market,” said Dave Chaffey, Managing Director of Third Aurora.

A unique display of social media content in augmented reality

“Making technology accessible is our aim. It’s a ready-to-go system that’s built for scale – a producer can add their product, almost instantly.”

“With this platform, it’s as easy for Coca-Cola to add augmented reality to the billion cans they have in circulation, as it is for the small craft-brewery down the lane.” 

“It doesn’t rely on QR codes, the App recognizes the shape and printing already on the can or bottle, and then brings the display to life. That’s critical, because it means there’s no need for any new packaging – it’s setup to work with the product already on the shelf.”

“With this platform, it’s as easy for Coca-Cola to add augmented reality to the billion cans they have in circulation, as it is for the small craft-brewery down the lane.”

Dave Chaffey, Managing Director, Third Aurora

Features for beverage producers

  • A new place to engage consumers, at the product
  • Content is updated by the producer, in real-time
  • Multiple-use cases, and calls-to-action
  • Intelligent label recognition
  • Powered by a browser-based platform
Presenting a workshop, straight from the beer can, with video, real-time content, and virtual navigation

Surge of interest from industry

The company has called for expressions of interest from the beverage industry, and according to Chaffey, there has been strong interest.

“Yes, absolutely, we’ve been contacted by breweries from across the globe, as well as soft drink and energy drinks, and even a few smaller producers in the specialised areas of ciders and craft-beers.”

“There’s a lot of buzz, from what we’ve delivered for wine,” says Chaffey – referring to Winerytale, a similar concept released for the wine industry this year.  “That’s really captured people’s imagination – there’s a lot you can do with this technology.”

Chaffey said that interested parties from beverage industry are strongly encouraged to register now for early access to the product, which will commence field testing shortly.

Interested parties can request early access here